These are some ads for a couple heartburn medications, otherwise known as PPIs. The first one is for kids. The other is for a new drug that has 2 releases in 1 pill (as you can see by the product name, this was pre-launch and pre-real name).


This was one of the times an idea just came to me. I love when that happens! This is an ad for Natrecor, a drug that mimics the way the heart would take care of itself, if it could.

Affectionately called “Skin Chunk,” this concept is about safety of Enbrel, a treatment for psoriasis.